Freelance Writer & Former Entrepreneur
When you look at traditional industries in the U.S., it’s clear that many are outdated and boring. However, customers continue to do business with the companies within these industries, because there are no practical alternatives. But when a new company that’s sleek, modern and clean comes along, something changes.
The word “disruption” is largely misused in entrepreneurial circles. Over the years, entrepreneurs have confused innovation with disruption. And, while disruption certainly involves a lot of innovation, they are not one and the same.
Whereas disruption turns an industry on its head by offering customers something that previously didn’t exist, innovation merely makes an existing value offering better, cheaper or faster. Do you see the difference?
Read more at entrepreneur.com
The blogger, a First Class Honours grad from NUS, retired from a distinguished 14-year career as an English and GP tutor at the age of 42.
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