Monday 27 January 2014 18.46 GMT
Last modified on Tuesday 3 June 2014 05.41 BST
For the past few years the world has been in thrall to all things Nordic (for which purpose we must of course add Iceland and Finland to the Viking nations of Denmark, Norway and Sweden). “The Sweet Danish Life: Copenhagen: Cool, Creative, Carefree,” simpered National Geographic; “The Nordic Countries: The Next Supermodel”, boomed the Economist; “Copenhagen really is wonderful for so many reasons,” gushed the Guardian.
Whether it is Denmark’s happiness, its restaurants, or TV dramas; Sweden’s gender equality, crime novels and retail giants; Finland’s schools; Norway’s oil wealth and weird songs about foxes; or Iceland’s bounce-back from the financial abyss, we have an insatiable appetite for positive Nordic news stories. After decades dreaming of life among olive trees and vineyards, these days for some reason, we Brits are now projecting our need for the existence of an earthly paradise northwards.
I have contributed to the relentless Tetris shower of print columns on the wonders of Scandinavia myself over the years but now I say: enough! Nu er det nok! Enough with foraging for dinner. Enough with the impractical minimalist interiors. Enough with the envious reports on the abolition of gender-specific pronouns. Enough of the unblinking idolatry of all things knitted, bearded, rye bread-based and licorice-laced. It is time to redress the imbalance, shed a little light Beyond the Wall.
Take the Danes, for instance. True, they claim to be the happiest people in the world, but why no mention of the fact they are second only to Iceland when it comes to consuming anti- depressants? And Sweden? If, as a headline in this paper once claimed, it is “the most successful society the world has ever seen”, why aren’t more of you dreaming of “a little place” in Umea?
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